Chevrolet Changes Their Tune for the Chicago Auto Show
After a very publicized attempt at appearing more eco-friendly and progressive during the Detroit auto show pushed the Camaro and Corvette to rear of the Chevrolet area in favor of more environment friendly vehicles choices they had. Of course, that was in large part necessitated by the government presence at the Detroit show, and it disappeared at the Chicago Auto Show this past weekend. In a brilliant move by Chevrolet, they brought forward all of their vehicles in bright colors and placed them in central locations, so that the Aveo and the Grand Sport got seemingly equal real estate, and really brightened up the entire Chevrolet display at the auto show.
Instead of drab gray Camaros tucked against a back wall, the Chicago Auto Show featured the Bumblebee Yellow and Synergy Green Camaro front and center. Juxtaposing the single, dark gray Corvette pressed against a dark gray wall at Detroit, at Chicago there were both a bright blue and bright red grand sport up front and on display, and an absolutely gorgeous shining red ZR1 there to induce drools. It is a nice change and a good direction back to what is a proven strategy for these auto shows: place your entire line-up on display looking as good as it can, to show the wide range of good looking options your company offers. All in all, I want more like this from Chevrolet in the future and hope that their sales continue to do well.
You have the two best American sports cars Chevy, show them off with pride!
Click the thumbs below for larger images of the Chicago Auto Show Corvettes!
