Cool Corvette Commercial and ZR1 Discount
Chevrolet's working on a lot of marketing as of late, and their newest commercial is a great one. Highlighting the fact that NASA no longer has a functioning manned space-craft in their line-up, they play off of that and show that some rockets still exist in the USA. Highlighting the ZR1 is a smart move too, as the Corvette is the definite "halo car" for the Chevrolet line-up. Regardless of its practicality, everybody still dreams about some day owning a Corvette, and it's great to highlight that. The interesting thing about the commercial though is its timing. Chevrolet hasn't advertised the Corvette in a commercial in 5 years time, and with Corvette sales lagging behind averages right now and the C7 model still a few years out, it seems like an odd time, but one can assume that Chevrolet is banking on the undeniable Corvette love factor to take over when viewers are bombarded with the vehicle, and return some respect to Chevrolet as a whole, since all of their vehicles must share, in some manner, genetic material with the Corvette. It seems like a pretty smart move, and it's a great commercial, so I'm all for it.
Beyond that, Chevrolet's also trying to boost Corvette sales by offering discounts on the ZR1 for the first time since it hit markets. As the dealership surplus on the vehicle has risen to almost 500 beautiful works of art sitting without owners, Chevy has decided to offer a rebate on their ultimate performance monster. Hopefully this moves some more ZR1's (and it should, when coupled with the commercial above) and gives Chevy reason to continue making the ZR1 build with the C7 model. All in all, this week has given us a cool commercial, a cool discount, and some hot spy videos/pictures of a cool proto-car for a movie, all by Chevrolet. They're doing something right! Keep it up!