Corvette Returns to the UK
Wow! This is great news for GM, its employees, and the Corvette in general. GM has officially announced that they will begin selling the Corvette across the pond again! Starting in May 2011, Chevrolet UK will begin making the Corvette available at select dealers throughout the UK. They're planning on selling all model Corvettes over there, too, which is great news for the hard-working Bowling Green Corvette plant employees. The Corvette has not been offered in the UK since the economic depression began and shrunk their marketing size. The return of the Corvette to the UK, alongside its little brother Camaro, is great news all around.
By offering the Corvette in the UK, Chevy is sure to also raise profits. By removing a product from a landscape, you create a more covetous nature towards it, and there's certain to be a rush (especially for the as yet completely unavailable ZR1 and Grand Sport models).
“These cars won’t be volume sellers, they’ll be brand builders,” Chevrolet UK MD Mark Terry told Autocar. “Camaro and Corvette are both icons and can act as a hook to other cars in our line-up.”
The Corvette will start with a £50,000 price tag and go as high as £110,000 for the monster 638HP ZR1. By also making the Corvette a more exclusive vehicle, and limiting the import numbers to England, Chevy is sure to guarantee greater vehicle interest and higher profit per Corvette sold, as large discounts over MSRP will most likely not be given. This seems like a great sign and a sound business move for GM to help solidify its place in the overseas market once again.
